How Much Does it Cost?
When you contact a home stager, ask for an estimate.
Most home staging businesses will be happy to give you
a free estimate and it is usually a quick process.
Keep in mind that this is only an estimate and
estimates can be a bit off. However, unless something
unforeseen takes place between the estimate and the
actual job itself, an estimate should be fairly
Get several free estimates and make some calculations.
Just like any service, pricing in the home staging
industry can vary over a wide range. Some charge an
hourly rate and some will charge you a set fee for the
entire job. Be sure to ask how they determine their
fee so that you can make an educated decision. Also,
factor in the condition of your home, the average
amount of time homes have been on the market in your
area, and the asking price of your home.
Asking price can play a huge factor in what a
homeowner should be willing to pay for staging
services. Some professional home stagers bring in
rented furnishings, driving the price up considerably.
Some simply charge too much to make it pay off. A lot
of home stagers seem to forget that their clients are
planning on moving out of the house very soon. Most
home sellers are not willing to invest a huge amount
of cash in a house they are planning on leaving
Find out up front what the stager is planning to bring
in and at what cost. Though expert services do come at
a price, the cost should balance with the expected
benefit of a higher selling price. As a rule, the
higher the asking price of the home, the more one can
spend to have it professionally staged.
For the most part, an agent should be able to
determine if a home is in need of staging and if it
would be of benefit or not. If the agent knows it
would be in the homeowner’s best interest and if you
know that something will need to be done before the
home is listed, it might be wise to set an amount in
the listing contract for staging. If it’s a reasonable
fee to be paid, it is usually a worthwhile investment.
It could certainly make all the difference in your
Learning to Stage Your Home
Ideal Realty has a program to assist sellers
interested in Home Staging. Staging is very visual. It
is all about presentation. It aims to make things
pleasing to the eye -- and nose!.
Discover how to redesign or fix up homes with design
elements known to attract specific potential buyers.
Develop a strategic design and marketing plan to make
changes that help buyers connect to your house on an
emotional level. Prepare your home for sale by
eliciting positive responses from a buyer who can see,
hear, smell, feel, and even taste that they want to
buy your home.
* Redesign with color psychology, lighting,
landscaping, and other strategies to create spaces
that make buyers feel happy and uplifted in your home.
* Stage your home to suggest ways a buyer will enjoy
an improved lifestyle if they buy your home.
* Market your home to highlight its emotional benefits
and make it stand out from all other houses on the
* Sell your home to motivated buyers who bring great
offers to your front door.
Don't just compete with other home-sellers: redesign
your home with Ideal Psychology so buyers compete with
each other for your home!
sellers interested in learning "Home Staging" can contact
Ideal Realty at 615-494-5100. "Home Staging"
instructions are offered to all Ideal Realty
Owners offering the home for-sale-by-owner may take
the "Home Staging" course from Ideal Realty
for a very small cost..