minute, looping information 300 feet from the four
homes equipped in the area.
transmitters use any frequency between 560 and 1700 AM
"and thus, two homes side-by-side could use a
transmitter without interfering with each other's
broadcast," the company said. In addition, because the
transmitter has a computer chip in it, the message is
"crisp and static-free."
This may seem like new technology, Mark Goulais, sales
manager for the Wisconsin-based Talking Homes
transmitters, said it has been around since 1985
although it has, of course, gone through changes;
Goulais likened the technology to that of a
"Back then, you know how you had the big VCRs that
loaded through the top, well the old talking houses
(transmitters) used to be two pieces, a glorified tape
recorder," he said. "Now, it's a night and day
said the price of the items depend on the volume of
devices purchased but usually cost $340 to $400 per
of a dry data sheet" about the home, "the idea is
presented in a emotional way," he said.
"emotional way," Gibbs explained, is the way the
realtor talks about the features of the home in a
descriptive way so it piques the interest of the
buyer. "(Using the transmitter) is baby steps toward
getting the buyer interested in what we have listed,"
listing agents and their sellers, a house that talks
is much more memorable and stands out amid the clutter
of homes on the market."
about 20,000 real estate agents in Tennessee,
according to the Tennessee Real Estate Commission
records, and very few are using the transmitters.
sellers interested in using the technology can contact
Ideal Realty at 615-494-5100. According to
Gibbs, the service is offered to all of their clients.
Owners offering the home for-sale-by-owner may rent
the "Talking House" transmitters from Ideal Realty.